SAVORY WILD BRAND DEVELOPMENT

4

 

Research Cities

100+

 

Consumers Interviewed

80+

 

Pounds Sampled

3

 

Flavors Launched

Mushroom…jerky??? Yeah – it sounds a little weird. But with big numbers behind the plant based eating trend, and more and more people adopting Vegan, Vegetarian and Flexitarian lifestyle practices, it sounded less odd all the time. And Giorgio wanted in. We created Savory Wild to highlight mushroom’s untamed nature and gave the packaging a natural, premium aesthetic, worthy of the finest fungi snack product ever.

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