A Digital Refresh For America’s Oldest Brewery
When you’re older than the Internet, motorized cars and, you know, the discovery of electricity, you have to work a bit to keep things fresh. So to update Yuengling’s website, we knew it’d be a challenge to balance the tradition they’ve built and the new leadership of the 6th generation of family waiting to take the company to new heights. But this is America’s Oldest Brewery we’re talking about, and we had plenty of ideas on tap.
OUR SOLUTION - Website
We gave the digital home of this craft beer icon a modern look that reflects their extensive history and bright future ahead. The site features new functionality and flexibility throughout: e-commerce integration, responsive design, a blog and support for the latest web and digital media standards. Our redesign created a more friendly user experience that helped tell the Yuengling story, created a new revenue stream, made their beer easier to find and set them up for continued success in the future.